About Us

OUR STORY

We launched in 1979 as a wholesale business that focuses on optics within our nation. Today, we are proud to be operating in an array of different industries: optics, fashion, F&B and construction. We have then expanded our presence within the Middle East, with over 13 brands retailed across 70 stores in Egypt and the GCC

 

OUR STRATEGY

With a clear vision ahead, we are geared to pursue a set of clear objectives:

• Expand our retail offering cater to an increasing customer base.

• Successful regional market expansion.

OUR MISSION

To offer our customers the best retail journey in Egypt, via our brand stores & ambassadors. We strive to maintain a high level of customer service coupled with the trendiest products offering in the market. Expand our retail offering cater to an increasing customer base.

OUR VISION

Becoming one of the top three retail groups in the Middle East over the next five years. Serving highly intellectual and trend-savvy customers, we are committed to bringing them products that compliment their fashion preferences by partnering with industry leaders across the globe.